As the year draws to a close, we can’t help but reflect on how transformative and rewarding 2024 has been for Root’s Home & Living. From experimenting with new products to connecting with our community in meaningful ways, this year has been full of firsts, growth, and unforgettable experiences. Here’s a look back at what we’ve accomplished:
Community Connections & Events
Open House Features: We showcased our candles and sprays at several open-houses while connecting with our local community. Seeing people experience our creations in person was such a joy!
Boho Market: In March, we participated in our first-ever market in Sugar Land, Texas. It was incredible to hear positive feedback firsthand and see people walking around with Root's products!
Vibe Artisan Market: This weekend-long event in Houston was a game-changer for us. Not only did we sell out of our car diffusers (which we featured for the first time), but we also learned the art of staging and styling our pieces for optimal in-person sales. This led us to expand our scent offerings in car diffuser form!
Sunday Pride Markets: Celebrating Pride at Side Peace Bar in Houston allowed us to engage with the LGBTQ+ community, showcase our Pride Collection, and share in the spirit of love and acceptance.
Mala Market Pop-Up Shop: We had the opportunity to sell our products and network with local vendors in Houston, further strengthening our ties to the community.
Collection Highlights
Vibrant Collection: We took bold creative leaps by experimenting with colors, paintings, and clay pieces—a collection that pushed our boundaries.
Coastal Collection: This release helped us solidify Root's aesthetic while crafting some of our favorite scented candles yet.
Pride Collection: We celebrated the LGBTQ+ community with specialty pieces, including a fun photoshoot featuring Root in his rainbow bandana!
Fall 2024 Collection: Packed with exciting firsts, this collection introduced new labels, our first-ever room spray (Apple & Sage Breeze), and candle bundles.
Holiday Collection: Our most successful launch since opening Root's! We curated holiday gift sets, introduced the Cashmere Room Spray, and added Winter-scented car diffusers.
Major Milestones
Wholesale Shop on Faire: This year, we established our wholesale shop on Faire, offering our candles, sprays, and car diffusers to be purchased in bulk and sold at retailers. This was a huge step for us in expanding Root's reach and making our products more accessible to customers nationwide.
Memorable Projects
Virtual Workshop: Hosting a team-building event for a company in Chicago was such a unique experience. Together, we crafted shower steamers and explored the benefits of essential oils.
‘Brave’ Collaboration: Partnering with Find Your/Self Boxes and 'This is Brave' to craft custom candles and linen sprays for women who’ve experienced pregnancy or infant loss was incredibly meaningful.
Industry Growth
This year, we also participated in the launch of two business apps—Everywhere is Queer and Famm—which are amazing resources for finding and supporting queer-owned businesses.
Looking back, we’re amazed by everything we’ve accomplished this year. None of it would have been possible without the support of our incredible community, customers, and collaborators.
As we step into 2025, we are filled with gratitude and excitement to continue growing, innovating, and sharing our passion with all of you. Thank you for making this year unforgettable. Here’s to more creativity, connection, and success in the year ahead!
Happy Holidays & Happy New Year!
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